The program aims at:
- training professionals in the economics of culture and related sectors;
- improving the professional profile of those who already work in cultural heritage and related sectors through the development of new management, relational and planning capacity;
- consolidating skills already acquired, by updating the participants’ knowledge in technologies, the marketing and management of goods and cultural services, as well as the regulatory framework;
- providing the participants with fundamental concepts for the organization and management of goods and cultural services;
- extending to participants the working knowledge of the specific operational methods suited to the specific economic and legal reality in which cultural objects and relations are placed;
- supplying models and work methodologies that take full advantage of new communication and information technologies.

