Introduction - II°edition, Rome 5-16 July 2010
The Summer School on the Economics of Culture is part of the International Master’s Program in the Economics of Culture: Policy, Government and Management of CEIS (Centre for Economic and International Studies of the University of Rome “Tor Vergata”) in cooperation with BAICR (Consortium of Cultural Institutions).
The event is a ten days intensive course designed for graduate students and professionals interested in the Economics and Management of Culture and related issues.
All courses are taught by instructors from the Master’s Program and include seminars and lectures from experts and speakers invited for ad hoc interventions.
The program is designed to provide the audience with both a global view of the "cultural system" and specific disciplinary insights from management to product design and organization of cultural activities. Students will have the chance to gain understanding, skills and useful instruments and to enjoy the opportunity to upgrade their knowledge, exchange information, share opinions and discuss good practices.
Classes include thematic modules related to Tourism, Entertainment, Heritage, Technology, Art.
Location and Duration
School of Economics, University of Rome “Tor Vergata”, July 5th-16th, 2010.
Structure
The summer school’s topics include:
1. THE ECONOMICS OF CULTURAL GOODS (P. L. Scandizzo)
The Cultural Economics and the market
Total Economic Value for cultural goods
Culture as a relational good.
Culture as a local public good
Culture as social capital
How to analyze the market: "the stakeholders" and the business plan
How to select the best projects:
Swot Analysis
Real Option analysis
Cost benefit analysis
2. MANAGEMENT OF CULTURE ( A. HINNA)
Forms and structures of cultural networks
Strategies and instruments of cooperation
Mechanisms of coordination among organisations
Organisational and management models
Operative management systems
People management
3. MARKETING AND COMMUNICATION (F. SEVERINO)
Fund raising
Consumer behavior
Events marketing
ICT Marketing for Tourism
Viral marketing
Fees : € 500.00
Please to complete the application form http://www.ceistorvergata.it/culturalheritage/modulosummerschool.asp
and to send a CV at: beniculturali@economia.uniroma2.it .
Applications will be accepted, up until the deadline on July 3 and assessed upon receipt. Successful candidates will be informed by email of their acceptance into the course. Registration will be confirmed upon payment of the registration fee of 500 Euros.
All participants will receive a Certificate of Attendance at the end of the course.
Further information:
CEIS- University of Rome "Tor Vergata" Via Columbia, 2 00133 ROME - ITALY
Tel. +39 06 72595601 Fax +39 06 2020687
beniculturali@economia.uniroma2.it
CEIS,Facoltà di Economia Università Tor Vergata di Roma
Via Columbia,2