Economia della cultura, Politiche, Governo e Gestione

Modules Contents

Beni Culturali » International Master in Economics of Culture: Policy, Government and Management » Modules Contents

	COURSE STRUCTURE The course is structured in modules and themes offered on line through a digital platform. DISTANCE LEARNING PROGRAMME (FAD) The course offers laboratory sessions, virtual classroom on-line exercises, chats and forums between trainees and academic staff.
	1. THE ECONOMICS OF CULTURAL GOODS MODULE COORDINATOR: PASQUALE LUCIO SCANDIZZO, Professor of Economic and Financial Policy, School of Economics, University of Rome “Tor Vergata”
	UL theoretical 1 Cultural Economics market 2 Total Economic Value for cultural goods 3 Culture is a relational good 4 Culture as a local public good 5 Culture as social capital 6 How to analyze the market:"the stakeholders" and the business plan 7 How to decide/ select the best projects: SWOT Analysis; Real Option analysis; Cost benefit analysis Case studies	UL focus 1 The evaluation: use and non use value 2 The economic value of cultural goods 3 Financial planning 4 The UNESCO role 5 Definitions of creative industries, artisanal products and visual arts 6 Social capability and policy design 7 SWOT ANALYSIS
	2. MANAGEMENT OF CULTURE MODULE COORDINATOR: ALESSANDRO HINNA Professor, School of Economics, Tor Vergata University, Rome.
	Advanced theoretical studies 1. Organisational structure 2. Organisational processes 3. Forms and structures of the network 4. Mechanisms of coordination among organisations 5. Planning and control 6. Human resources 7. IT 8. Methodologies of the stakeholder relationships Case studies	Focus on practice and application in the sector 1.Institutional structure 2.Strategies and instruments of cooperation 3.Financing agreements and forms of funding 4.Partnership forms between Public and Private 5.Methodology and systems for both economic and social accounting
	3. MARKETING AND COMMUNICATION MODULE COORDINATOR: FABIO SEVERINO, Vice President, Scientific Association “Economia della Cultura”, Rome
	UL theoretical 1. Sociology of cultural tourism 2. Analytical marketing 3. Strategic marketing 4. Marketing mix 5. Communication planning and tools 6. Fundraising 7. Consumer behavior 8. New marketing models: experiences, viral, buzz, guerrilla etc. Case studies	UL focus 1. City art tourism 2. Museum audience 3. Big cultural event 4. cultural market: supply and demand 5. Cultural Branding
	INTERNSHIP At the end of the Master program an internship is foreseen, in order to provide students with a practical experience within institutions and private companies dealing in the cultural field. For each student a specific “Internship Project” will be developed. PROJECT WORKS Participants already working will have the possibility to develop a “Field Project”. Subject of the project will be one of the topics studied during the course.