Rome, 11-22 July 2011

The aim of the summer school is to study some of the most important aspects that characterize cultural networks and investigate why they are relevant to economic and social development. The program covers a wide area of economics and management of culture. It brings together different areas of interest considering both the economic aspects of cultural activity, and the cultural context of economics and management related to the creation of networks.
Using the economic perspective, the program offers an alternative view to the standard approaches to economics and management of culture. It explores the issues on which is bases the creation of cultural networks taking into account many different viewpoints in economic analysis and management. Concurrently with the advance of research aimed at exploring specific segments of the economics of culture, either with an economic or managerial outlook, the program addresses the question of culture as a possible engine of economic development for communities and networks rich in cultural resources and able to create innovative cultural products.
In sum, the program focuses on the economics of different kinds of cultural goods, activities and industries with the ambition of identify the most important variables for the success of global networks, as well as of local cultural districts. At the same time, the program aims to identify key elements of economics and management to enhance the performance of cultural enterprises and cultural networks.
The program could be of interest to students and professionals engaged in different fields, such as art, archaeology, architecture, environment, and economics, with an interest in economic planning and management of cultural goods, enterprises and networks.

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The Summer School is part of the International Master’s Program in the Economics of Culture: Policy, Government and Management of CEIS (Centre for Economic and International Studies of the University of Rome “Tor Vergata”) in cooperation with BAICR (Consortium of Cultural Institutions).

The event is a ten days intensive course designed for graduate students and professionals interested in the Economics and Management of Culture and related issues. All courses are taught by instructors from the Master’s Program and include seminars and lectures from experts and speakers invited for ad hoc interventions.
The program is designed to provide the audience with both a global view of the "cultural system" and specific disciplinary insights from management to product design on organization of cultural activities. Participants will have the chance to gain understanding, skills and useful instruments of analysis and to enjoy the opportunity to upgrade their knowledge, exchange information, share opinions and discuss good practices.
Classes include 3 thematic modules:

The Economics of Cultural Goods -11,12,13 July 2011
Main topics: Economics of Networks; Cultural Economics market; Total Economic Value for cultural goods; Culture a relational good; Culture as a local public good; Culture as social capital; How to analyze the market: "the stakeholders" and the business plan; How to decide / Select the best projects: SWOT Analysis; Real Option analysis; Cost benefit analysis.

Management of Culture - 14,15,18 July 2011
Main topics: Forms and structures of cultural networks; Strategies and instruments of cooperation; Mechanisms of coordination among organizations; Organisational and management models; Operative management systems; People management.

Marketing and Communication - 19,20,21 July 2011
Main topics: Fund raising;Consumer behavior; Events marketing; ICT Marketing for Tourism; Viral marketing.
Final discussion and exams – 22 July 2011

Please to complete the application form: http://www.ceistorvergata.it/master/beniculturali/page.php?a=90  and to send a CV at: beniculturali@economia.uniroma2.it

Applications will be accepted, up until the deadline on June, 30 and assessed upon receipt. Successful candidates will be informed by email of their acceptance into the course.
Registration will be confirmed upon payment of the registration fee of € 500.

 All the participants will receive a certificate of attendance issued by CEIS- Tor Vergata. Under demand, the Summer School will also provide students with 12 ECTS. The transcript will be issued under the previous submission by the student of a 20 page written paper as final assignment.

Brochure